For each project, we will actively track and measure communications and the added value for your top-level business results.


Have we achieved marketplace differentiation and competitive advantage?


Have we contributed to milestones of the firm’s corporate and financial strategy (from which the communications goals derive)?


Have we earned trust for the corporate brand “behind” your product brands and equity story?


Have we gained market share, increased sales and number of clients or won new customer segments?


Have we retained business partners and investors?




For specialist services that are a bit outside our journalistic DNA, we work with partners who are great in their fields.
For example, in the areas of multimedia/video, podcasts, infographics, surveys and polls, as well as a comprehensive digital consulting offering (incl. analysis, strategy, planning as well as training and implementation).

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